Distinction between Marketing and Selling:
| Concept | Marketing | Selling |
|---|---|---|
| Cost | The consumers determine the price; the price determines the cost. | Cost defines the price. |
| Efforts | Makes efforts to make consumers want to purchase the products in their interest. | The company makes the product first and then figures a way to sell and make a profit. |
| Orientation | Involves external market orientation. | Involves internal production orientation. |
| Motive | Customer satisfaction is the basic motive. | Sales are the main motive. |
| Reach | Comprehensive, composite, and worldwide scope. | Narrow reach related to buyer, seller, and production. |
| Beginning | Starts much before the production of goods and services. | Comes after creation and ends with delivery and payment collection. |
| Scope | Broader connotation and covers many research activities. | Part of marketing. |
| Mindset | "Satisfy the customers." | "Hook the customers." |
| Job | Main function is to find the right products for the customers. | Main job is to discover the customers for the products. |
Conclusion:
Understanding the distinction between marketing and selling is crucial for effective business strategies. While marketing focuses on customer satisfaction, external market orientation, and creating a demand for products, selling emphasizes making a profit by selling existing products. Marketing takes a comprehensive approach with a broad scope, whereas selling has a narrower reach. By recognizing the differences and incorporating both strategies, businesses can develop successful marketing and sales plans to meet customer needs and drive profitability.
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