Unit I: Marketing
- Definition:
Pharmaceutical Marketing Management combines the study of basic and pharmaceutical science with marketing and management skills for pharmaceutical products.
- General concepts:
Understanding the fitness and chemical sciences, production management, brand management, finance, and economics in the pharmaceutical field.
- Scope:
Career opportunities in drug development, research, discovery, pharmaceutical administration, and advanced pharmaceutical management.
Pharmaceutical Market:
- Rapid growth: Total sales of pharmaceutical medicines reached 1.1 trillion USD worldwide in 2019 and expected to reach 1.6 trillion USD by 2020.
- Growth in India: India is expected to become a leading pharmaceutical innovation hub, creating job opportunities in the sector.
- Government initiatives: The Indian government has taken steps to attract investment and promote partnerships in the pharmaceutical sector.
Courses in Pharmaceutical Management:
1. Diploma in Pharmaceutical Management
2. Post-Graduation in Pharmaceutical Management
3. Advanced Diploma in Pharmaceutical Business Management
4. BBA plus Diploma in Business Administration (Pharmaceutical)
5. MBA in Pharmaceutical Industry Management
6. Master of Business Administration in Pharmaceutical Management Executive
7. Master of Business Administration in Pharmaceutical Management
8. Post Graduate Diploma in Pharmaceutical Management
Notes:
- The field of Pharmaceutical Marketing Management combines knowledge of pharmaceutical science with marketing and management skills.
- The pharmaceutical market is experiencing rapid growth worldwide, with India emerging as a key player in the industry.
- Pursuing a career in pharmaceutical management offers a wide range of opportunities in drug development, research, and administration.
- Various courses at the UG and PG levels are available for those interested in entering the pharmaceutical management industry.
Table:
Course | Duration
| Course | Duration |
|---|---|
| Diploma in Pharmaceutical Management | Varies |
| Post-Graduation in Pharmaceutical Management | Varies |
| Advanced Diploma in Pharmaceutical Business Management | Varies |
| BBA plus Diploma in Business Administration (Pharmaceutical) | Varies |
| MBA in Pharmaceutical Industry Management | 2 years |
| Master of Business Administration in Pharmaceutical Management Executive | 1 year |
| Master of Business Administration in Pharmaceutical Management | 2 years |
| Post Graduate Diploma in Pharmaceutical Management | Varies |
Conclusion:
Pharmaceutical Marketing Management offers a promising career path that combines pharmaceutical science with marketing and management skills. With the rapid growth of the pharmaceutical industry globally and the increasing importance of the sector in India, pursuing a career in pharmaceutical management can lead to numerous opportunities. Various UG and PG courses are available to equip individuals with the necessary knowledge and skills to succeed in this dynamic field.
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